Free 19 Minute Mini-Course
THE WORK BEFORE THE WORK
Discover the hidden habits elite sales professionals use to outperform the competition.
Companion Course
In this entirely free course, you'll turn preparation into your fair advantage.
We’ll break down exactly what top sales performers are doing before every call, every meeting, and every deal — so you can take those habits and outsell the competition.
And we’ll have fun doing it.
- Build a daily preparation ritual that drives sales results.
- Apply the 6 hidden habits to your real-world deals.
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Increase win rates, shorten cycles, and grow your pipeline — with less stress
About:
Paul M. Caffrey
BSc (Hons), MIM, MPSA.
Co-author of "The Work Before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition."
Paul M. Caffrey works with Chief Revenue Officers and their sales teams to help them build pipeline, improve forecast accuracy, and close more deals by embedding elite preparation into every stage of the sales process.
His clients include global SaaS companies, elite sports organizations, and high-growth startups who want to turn preparation into a competitive advantage.